To get an idea of the audience for Grand Theft Auto 5(GTA), I had to start with the cover art for4 the game. When I first looked at the cover, I could clearly see a few characters holding weapons as well as some vehicles including a helicopter. Looking at the characters on the cover, all but 1 are male, which likely means the game is targeted towards male players.
The trailer for GTA also shows a high theme of violence, with a high speed car chase and a group of people about to rob a shop. So from looking at different screenshots, videos and cover arts, I believe that GTA was designed to appeal to young male players as the theme of violence and focusing on guns and vehicles suits male interests far more than females.
As shown on many covers and trailers GTA5 has a PEGI rating of 18+, which fits with the themes of the game however, this doesn't necessarily mean that every player is 18+. As according to a survey done by a member of GameFAQs forum, 42% (931) of GTA players are between the ages of 18 and 24, were as 12% (116) of GTA players are below the age of 18.
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